Top Strategies For Medical Practices

GeneralStrategyMedical

Winning Media - Top Strategies For Medical Practices

 

We have a lot of experience working with medical specialists to grow their practices and get more patients. We understand that putting together a strategy can be confusing, scary, and time consuming. But trust us, it’s worth it.

To help you make more sense of the kind of strategies that play a role in your success, we’ve compiled a list of the best medical marketing strategies every practice should be doing.

1. A fresh, well-functioning website.

It’s becoming increasingly clear that potential patients are seeking out information online for healthcare services, practitioners, and relevant advice. Even before they’ve walked into your practice, potential patients have already established whether or not they trust you. If they can’t access the information they’re seeking, it’s very possible they will choose a competitor’s service.

For this reason, your website must be optimised for a better patient experience. Here are our top tips to improve patient experience on your website.

  • Creative design with a clear purpose
  • Customised features
  • Interactive
  • Mobile-friendly
  • Easy to use and navigate between pages
  • Fast page and loading speed
  • Services, treatments, forms and information are visible and easy to access

 

2. Well-crafted content & copy

When it comes to copywriting for doctors and medical practices, it’s best to keep it simple yet SEO friendly. Your content should be patient-focused, easy to read and engaging. If they are visiting your website for information, it’s important to make sure you’re giving them what they are seeking and making sure they don’t need to leave the webpage for any reason (like to Google what Borborygmi* means). This strategy should be done across all channels, including social media, blog articles, and general website copy, and should include relevant medical content.

 

Winning Media Medical - well crafted content

 

3. Social Media

Like we’ve said before, having a strong online presence is key to connecting to and educating potential patients. Therefore, not only should you have a functioning website, but you should also be active on social media. Integrating platforms like Facebook and Instagram into your marketing strategy will help you present yourself as industry leaders, promote awareness, share the latest health messages, and enhance communication with patients and staff.

4. Digital Marketing and Advertising (PPC)

The healthcare industry is highly competitive, so it can be easy to get lost in the crowd. Forms of digital advertising are an effective way of boosting traffic to your website both in and out of your local area. To compliment your strategy we also recommend well considered campaigns using PPC (pay per click) such as Google Ads and Facebook Advertising as they have proven results in converting new patients.

5. SEO & Targeted keywords

If you’re not ready for a paid campaign, the best way to show up organically in search results is through search engine optimisation and targeted keywords. Making sure your patients can find you online is a key factor in growing your practice and attracting more patients. Some simple things you can make sure you’re doing to optimise your website’s SEO include publishing relevant content, regularly updating content including tagging images, and crafting specific keyword phrases for each webpage targeted around terms your patients are searching for.

Winning Media Medical - SEO & Digital Advertising

6. Video Marketing

We talk a lot about patient experience and personalisation because it is a guaranteed way to engage potential patients. Another way of creating personalised content is through video marketing. Whether it’s an informational video on treatments or conditions, a promotional video, or an FAQ video, this style of content builds a relationship between doctor and patients and keeps website visitors on your page for longer.

7. Email Marketing

Email marketing allows you to remain at the top of your patients minds and is a great way of marketing your services. You can use email marketing and automation for several different reasons: create touchpoints to your website, share offers or specials, promote educational blog posts, and share current news and events. Emails can be personalised and are a great way to digitally nurture your patient through their journey with your practice.

9. Get digital – let us help you

These are some of the best medical marketing strategies that you should be doing to grow your practice. We know, there’s a lot. But you definitely don’t need to do it all alone.

We understand how time consuming it can be to execute a well considered strategy that works, especially when there’s already a million things to do. That’s why we’re here to help you create a memorable brand and provide a better service aimed at helping your patients.

 

Interested to know how we do it? Click here for more information, and don’t hesitate to get in touch.

*We didn’t really want you to leave the page, so we defined it for you: Borborygmi = stomach growling

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