Looking to organically boost traffic and patient bookings, but not ready to commit to a paid campaign? If your answer is yes, then SEO and targeted keywords are just the solution for your practice.
Making sure your patients can find you online is a key factor in growing your practice and attracting more patients. Search engine optimization (SEO) is the simplest tool to use to help your business show up organically in search results and make your practice visible. The benefits of strategic SEO for medical practices are becoming increasingly clear, and include:
- Increase website traffic
- Rank higher for condition and treatment targeted keywords
- Stand out from competitors
- Attract new patients without paid campaigns
- Increase new and return patient appointments
There are several simple things you can start doing right now to optimise your practice’s SEO. Here are our top suggestions.
1. Website design & optimisation
Patients are increasingly seeking out information online and researching medical conditions and treatments. Your practice should have a high-functioning, user-friendly website that provides patients with relevant and trustworthy medical information, as well as practical information of the practice, including office hours, location, phone number, and services. Ensuring your website is optimised for mobile is also a critical factor
2. Publishing Relevant & Updated Content
Again, patients are turning to the internet for information regarding conditions and treatments which can be a daunting idea due to the amount of misinformation online. Your online platforms should provide your patients with trustworthy and reliable information to not only educate them, but to also prove yourself as an industry leader. Through social media, blog pages, news articles and insights on your website, you can craft specific keyword phrases for each webpage targeted around terms your patients are searching for.
3. Targeted Keyword Research
That leads us onto the next point – conducting extensive keyword research. The purpose of keyword research is to find and analyse common search terms that people enter into search engines as this allows for an understanding of the popularity of the search and related searches. There are a number of free keyword research tools available, however one simple way to find related searches is to type your keyword into a Google search, scroll to the bottom of the page, and look at the ‘Searches related to’ section. This gives you a quick understanding of what patients are researching and can be used to form content on your socials or website.
4. Utilise & Optimise Your Google My Business Account
Having a Google Business Profile allows you to provide details and photos of your practice, including location, services and treatments, phone number and opening hours. It is an effective way to increase the visibility of your practice and attract local searches. Once you’ve set up an account, it is important to ensure the information is constantly updated and correct.