Wordsworth Asset Management, an Australian-founded asset management firm, sought to break new ground by establishing a strong brand presence which would resonate with existing and future clients.
In the cutting-edge financial market, Wordsworth Asset Management needed a strong start. The bold and graphic approach to the new logo and brand provide a strong visual style to help Wordsworth stand out from the crowd. The brand palette reflects this by pairing a corporate navy with a bold and bright orange. The brand icon reflects the shape of the founder’s initial while also representing the upwards movement of a graph over time, depicting strength and financial growth.