Waterlily is a suite of luxury Spa and Skincare products developed in Australia by founder, Michelle Reeve, from a range of organic botanical extracts. In 2016 Waterlily has undergone a rebrand to coincide with the addition of a number of new product lines and it’s launch to the retail sector.
The rebrand by Belinda Cabria Design represented a shift in focus, from Waterlily’s existing wholesale market and luxury Spa partnerships, to an expanded appeal through it’s launch to retail consumers. Winning Media was commissioned to produce the website along with brand extension for web focusing on creating a beautifully branded ecommerce experience which reflected the style and elegance of the new brand.
Collaborating on the brand extension for the relaunch, Winning Media recognised the essential design elements needed to reflect the purity, luxury and sensory experience that is core to the Waterlily brand.
An extended colour palette, beautiful imagery and mixed type styles were added to Waterlily’s existing brand to create a high-fashion, editorial look and feel for the interface. A flexible layout structure was formulated and built into the system which allows the Waterlily team to easily cross-sell products throughout the site, update imagery and modify styling to expose new and seasonal products.
A beautifully branded ecommerce experience which reflected the style and elegance of the new brand.
Philip Winning and the team from Winning Media have been fundamental in interpreting our vision and brand message, and translating it into a dynamic website with an online store. The Waterlily website is one of our most precious brand assets and Winning Media have synergised our brand to redefine and elevate our corporate signature.
From our initial meeting, Phil’s depth of enthusiasm, passion and understanding has been key to interpreting the look and feel which now underpins our new corporate design. The team have walked us through every element of the design and build, guiding us in clear assured language. The level of attention and professionalism has been outstanding and the process has been seamless.
We are now the proud owners of a website that has exceeded our every expectation and this has been reflected in feedback from our clients and customers. Thank you to Phil and his dedicated team! It has been an absolute pleasure to work with you.
Michelle Reeve – Founder and Formulator