Waterlily is a suite of luxury Spa and Skincare products developed in Australia by founder, Michelle Reeve, from a range of organic botanical extracts.
Waterlily underwent a rebrand to coincide with the addition of a number of new product lines and it’s launch to the retail sector.
The rebrand by Belinda Cabria Design represented a shift in focus, from Waterlily’s existing wholesale market and luxury Spa partnerships, to an expanded appeal through it’s launch to retail consumers. Winning Media was commissioned to produce the website along with brand extension for web focusing on creating a beautifully branded ecommerce experience which reflected the style and elegance of the new brand.
Collaborating on the brand extension for the relaunch, Winning Media recognised the essential design elements needed to reflect the purity, luxury and sensory experience that is core to the Waterlily brand.
An extended colour palette, beautiful imagery and mixed type styles were added to Waterlily’s existing brand to create a high-fashion, editorial look and feel for the interface. A flexible layout structure was formulated and built into the system which allows the Waterlily team to easily cross-sell products throughout the site, update imagery and modify styling to expose new and seasonal products.
