In partnership with Everydayhero and Variety the Children’s Charity, Winning Media was asked to both design and develop the newly updated Variety Cycle event website for 2015. The brief was simple. Make the site look and function beautifully once again, following the new campaign assets to help the charity attract more donations and participant riders for the 2015 event and beyond.
Through simple updates to the visual identity of the Variety Cycle brand, along with new map illustrations and assets developed for the 2015 campaign, Winning Media helped design and develop a completely new event site once again for this years event. User flow and the overall online experience were carefully considered throughout the design and development of this project. The end result proved just how easy, updatable and expandable the site truly is, as well as ease of maintenance updates. We look forward to future Variety Cycle events being developed on this simple site structure.
