A complete brand strategy for truly luxurious retirement living

SECTOR: Property

The Atrium Lutwyche is a luxury retirement development situated in Brisbane. These apartments aim to bring the convenience and style of inner-city living to the retirement sector.

  • Brand Strategy
  • Branding
  • Brand Extension
  • Marketing Collateral
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Aura engaged Winning Media to deliver the brand including sales and marketing collateral to help position The Atrium as a premium retirement development. We worked closely with Aura to create The Atrium’s brand identity which centres around a modern, industrial-chic aesthetic. The logo features custom, inline lettering reminiscent of lettering used in early 20th century architecture.

The brand incorporates botanical illustrations and rich colours to emphasise Aura’s commitment to create more green space throughout the development and artfully integrate the building design into the streetscape.

The Atrium Lutwyche Sales Brochure

“Phil and his team took the time to really understand the tenets and values of the company and were able to translate these to create the individual story and personality for each our Villages.  Whilst each of our communities has its own identity, Winning Media preserved the synergies between the brands and created a seamless transition between our collateral and digital presence”.

Mark Taylor, Director.

The Atrium Lutwyche Stationery

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