Tactile Learning

Building futures through vocational education

SECTOR: Education

Tactile Learning, a private education group, delivers flexible training solutions to Queensland high schools via vocational education training (VET). Through dynamic vocational education training (VET), Tactile Learning empowers students with accredited, hands-on learning, shaping unique paths to their future careers. In order to establish themselves as an industry leader, Tactile Learning needed an impactful brand refresh with a youthful aesthetic and a well-considered, functional website.

WHAT WE DID
  • Design
  • Marketing Concepts
  • Website Design
  • Brand Strategy
  • Brand Extension
  • Marketing Collateral
  • Website Development
View the website

Brand 

Tactile Learning was being overshadowed in a competitive landscape. They needed a modern edge that would make them stand out and attract a wider audience. We began with a brand strategy that helped us understand and define the brand’s ethos. This allowed us to develop an updated brand identity that reflected their brand story, values, and messaging. The updated identity consists of a bright colour palette, geometric shapes, people-focused imagery, and a conversational, encouraging tone of voice, all of which make the brand feel friendly, familiar, and current.

Website

To complement the updated brand, we designed a new website. The website needed to be usable first and foremost, catering to the needs and expectations of their diverse target audience. We then utilised the varied colour palette throughout the site, as well as the graphic elements that help form the overall identity.

A group of mobile phones displaying a number of different apps.

“It’s been a transformative journey partnering with Winning Media. Their strategic approach to developing and designing our website and brand identity not only captured our vision but also aligned perfectly with our values. Their expertise has given us the confidence to manage our brand knowing it represents who we are and how that impacts the future of each student. I highly recommend their exceptional services.”

Andrew Kelly – Director – Tactile Learning

A group of people sitting on a bench in front of a billboard that says career pathways for every student.
An ipad displaying a website on a wooden table.

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