The Summer Reading Club program is a fun literacy program developed to encourage a love of reading in children and teenagers. The National program is led by the State Library of Queensland (SLQ) in partnership with the Australian Library and Information Association (ALIA) and other state and public libraries across Australia.
In 2016 the event theme explored the world of ‘Heroes and Villains’. Working with the State Library and Greg Jackson from Twist Illustration, Winning Media conceptualised the event direction to revolve around an interactive website complete with a suite of illustrative assets featured in merchandise kits to promote the theme in participating organisations.
A futuristic, multicultural city was the setting for the ultimate battle between good and evil – bringing to life characters such as Mad Scientists, Kung-Fu Masters, Robot sidekicks. The website is a portal into another world, giving dimension to the program for libraries, schools and community spaces.