The Summer Reading Club program is led by the State Library of Queensland in partnership with the Australian Library and Information Association (ALIA) and other state and public libraries across Australia. It encourages a continued love of reading and ongoing multi-literacy skills development in children and young people during the summer holidays.
Each year a new ‘theme’, including branded livery for the Summer Reading Club program, is delivered online and through participating libraries. In 2014, the theme was ‘adventure’.
Designing the illustrated assets was key to delivering the ‘adventure’ theme. Working closely with Greg Jackson from Twist Illustration, Winning Media conceptualised the re-skin and all of the additional livery around the characters, resulting in a very engaging experience for all age groups.