Many graduates expect to finish their study and walk straight into their dream job. But there’s a lot more to career success. Successful Graduate is a new online course designed to help students and graduates become career-ready. It offers courses and professional coaching to assist with job interview readiness, resume preparation, employability skills and more.
The Successful Graduate brand was designed to instantly appeal to a large range of students from diverse backgrounds. The featured plus symbol is readily recognised by all students as representing achievement and something they aspire to. It seeks to give confidence that Successful Graduate can provide what is needed to improve their skillset and achieve success. The plus icon is repeated in the brand extension using a striking and energetic palette to highlight this message and it’s appeal to graduates seeking help and best outcomes.
The website for Successful Graduate forms the main touchpoint for the brand and was designed to be informative, engaging and easy to navigate. The site is content rich and was built to be versatile, so that it can grow over time as the Successful Graduate team extend their offerings to more areas.