Revolutionising the future of education to empower graduates through digital solutions
The increasing competitiveness of the education sector has placed a higher demand on education providers to develop employability skills in their students. Successful Graduate is a Learning Management System (LMS) that provides employability training solutions to education providers, students and graduates to increase their employability rates. They offer courses and professional coaching to assist with job interview readiness, resume preparation, employability skills to help university students boost employability after graduation.
Beginning as a start-up, Winning Media created the original brand for Successful Graduate, but a refresh was required as the brand grew and evolved. Originally designed to instantly appeal to a large range of students from diverse backgrounds, Successful Graduate has grown to focus on providing tertiary institutes with a co-branded LMS solution. To coincide with the brand refresh, Successful Graduate redeveloped their website, updated their social as well as seeking guidance for image creation that could be easily managed internally.
What we did
We worked closely with our client and held workshops and meetings in order to understand their needs and capabilities, specifically in terms of managing the website. We then created a simple, modular design that could be used efficiently to create new web page content and translate well to other marketing material (i.e., social posts or print media).
To assist further with their target audience, we developed and created a co-branded LMS ‘installation’ that allowed them to deploy customised learning platforms for Tertiary Institutes.
To complement the brand refresh, we provided illustrations and icons for the client that they could easily access and use with software tools such as Canva. We then trained the team on how to use the platforms and their imagery and assets.
Since the client would be managing the project internally upon completion, we needed to ensure this would be simple to use. In order to achieve this, the client needed an easy-to-update website, page templates, image generation, and thoughtful content for both their website and social. To maintain brand awareness, we also needed to ensure that the refreshed brand was memorable and communicated effectively to their target market but did not confuse current or previous users.
We created a refreshed brand aesthetic and content that effectively communicates and engages with Successful Graduates new target audience. Their new brand and website are clean and simple, helping their busy clientele access important information quickly. With a modular design, Successful Graduate can easily create new content themselves. The client now has a simple to deploy customised LMS platform to suit any organisation.
“Winning Media helped us to transform our dream of delivering online student employability training into reality. Together we have built a range of solutions to meet client needs in Australia and Asia. The Winning Media team have enabled our business to flourish by working with us to help us reinvent our business model and the range of solutions that we can deliver. If you are looking for an agency that will think ahead to future-proof your web solution, then look no further.”
– Gordon Scott, Successful Graduate, Managing Director.