First 5 Forever (previously the Best Start Program) is an initiative The State Library of Queensland working in conjunction with Local Government and regional libraries across Queensland. The program aims to work with families to improve literacy in children aged 0-5.
The State Library required a website that, over time, will expose a large amounts of content, including articles, useful tips and advice for parents. A unique and engaging brand extension was needed to help launch and cement First 5 Forever as one of the State’s top literacy initiatives, supporting early childhood development.
Winning Media worked with the State Library proposing suggestions to improve the design and user experience of the website, as well as providing a structure allowing for a large amount of future content.
Working with the First 5 Forever star logo and characters (developed by BCM), the site was designed around the concept of ‘reading anytime’ by integrating the sky, moving from day to night and back again. Floating cloud designs, mixed with gradients, flat vector elements and photography create an intriguing layered effect as users scroll through to reveal more content. A soft, rounded card layout showcases the latest posts including blog articles, news and video.
The result is a site which is sure to capture the imagination of children and parents and support First 5 Forever’s quest to make reading an exciting and entertaining part of every family’s day.
