The brief was to create a simple user experience and user interface to engage and expose more content and generate conversation. Functionality and layout were critical.
With multiple blogs supporting a diverse audience, our scoping session identified that it was fundamental for popular articles from each blog to be integrated to create a ‘conversation hub’, thereby exposing the diverse content and conversations. The traditional ‘blog’ layout was redesigned to incorporate a more editorial UI, and provided access to all stories and blogs
