It’s no secret that Australia is a beach-loving country. And our love of the ocean has given rise to a unique and iconic volunteer group: Surf Life Saving Australia. The red and yellow uniforms are a familiar sight on the beach, helping out, saving lives and preventing deaths in and around the surf. But this vital service wouldn’t be possible without the work of the Surf Life Saving Foundation, the philanthropic and charitable arm of this amazing organisation.
In 2018 the Surf Life Saving Foundation wanted to increase the impact of their Annual Review and they approached Winning Media to help design, develop and deliver their first digital annual review. The review showcases the work of the Foundation in raising money for the Surf Life Saving cause, but also provides a way for them to reach out and share their story with the community and thank them for their ongoing support.
The overall design and art direction aimed to highlight key facts and features from throughout the year as well as showcasing the stunning photography of Surf Life Savers at work. The design included a number of custom designed graphs and infographics, icons and geometric elements, reminiscent of the iconic surf life saving flag.
Overall this is a sophisticated and detailed review which highlights the achievements of Surf Life Saving Foundation Australia and their donors, as well as providing an easy-to-access touch point for users to engage with this amazing organisation.