Sinnamon Park Medical Centre is a small but dedicated group of GP’s looking to grow their practice by making more of an impact in the local community. Winning Media was asked to help rebrand and deliver a fresh website design that would resonate with patients and help their clinic grow well into the future.
The logo is a modified version of the familiar first aid cross and a flower representing the commitment of the Sinnamon Park Practitioners to patient health, growth and wellbeing. The aesthetic of the brand continues into the website design and extended marketing collateral including social media.
The website focuses on ease-of-use, helping patients find information quickly and easily. It has been designed for growth, allowing for new practitioners, patient information and landing pages promoting new services to be created rapidly with minimal fuss. This approach has worked well in conjunction with a preliminary social media strategy implemented to expose the practice to new, local patients that may not have known about the practice before.
The new approach has helped Sinnamon Park Medical Centre re-establish the practice with a more professional, relatable and trustworthy edge.