Working with the team at Sinclair Financial to establish the new look and feel for the new website, the brief was to make it fresh, bold and modern. With an established identity, we were set the challenge to help them stand out in a competitive field.
The nature of the business dictated the need for a clean aesthetic, easy to navigate and locate critical information quickly. We employed secondary navigation where required and added in a clever ticker tape footer for the latest ASX updates.
The brand extension created for the website help lift the brand and identity overall. The result is a timeless and elegant website that is extremely easy to update and manage.