Rapid Platform

Eliminating complexity, embracing efficiency

SECTOR: Professional

Rapid Platform, a dynamic software firm, addresses the needs of medium to large businesses by providing flexible and scalable process automation solutions. Founded on a passion for technology and problem-solving, the company empowers organisations to streamline their operations, enhance productivity, and achieve accelerated growth through its innovative technology and tailored offerings.

WHAT WE DID
  • Brand Identity Design
  • Website Design
  • Brand Strategy
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Brand Identity Design

The client’s overarching objective is to expand their market presence and grow their business. Recognising the need for a brand refresh due to their existing identity lacking resonance, the team at Rapid Platform wanted a brand that authentically embodied their purpose and mission, aligning seamlessly with their aspirations for growth. Our job was to strategically rethink their existing brand identity and create something they were proud to use and provided a deeper connection for the team and their customers.

We began by reviewing their logos (existing and historic) and designs, pinpointing areas for improvement. Through in-depth conversations, we explored the fundamental reasons behind their operations and defined their ideal customer, getting to the heart of the business. Collaborating closely with the client, we delivered a meticulously crafted logo.

A business stationery set with a blue and white design.

Our strategic vision for the brand was to be bold, future focused, and directional. The design reflects stability and balance, mirroring the platform’s foundation built on reliability. The inclusion of the chevron device introduced an element of upward movement, symbolising progress and growth. To complement this, the stylised representation of an analogue clock cleverly conveys the value of time, a concept paramount to the users of Rapid Platform.

A laptop, phone and tablet are displayed on a dark background.

“We started with Winning Media because we had foolishly gone with someone else and gotten ourselves into trouble. Phil from day one was understanding and responsive even when we came back after the initial round that it wasn’t what we were looking for. He took the feedback and came back with something that was so much better than we had expected. The result exceeded my expectations, and I highly recommend their services to anyone looking to partner with an expert in their field”.

Mitchell Hunt – Director Rapid Platform

A laptop is sitting on a desk in front of a window.

Are you looking for a well-crafted strategy to grow your business?

Working with Winning Media means you’re working with a team that truly cares about your success. We have over 20 years of experience successfully helping clients from all industries grow their company, so you can rest assured knowing you are in capable hands.
We’re a full-service studio that can handle all of your brand and digital needs, and we’d love to help you get started.

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