Previously built on Coldfusion and Flash, the Priestley Gourmet Delights website offered limited access for the client to update content as well as a restricted user experience. Priestley’s Gourmet Delights required a custom-built solution to solve the many functionality and usability issues and provided distributors and wholesale customers quick access to the growing list of products.
The solution focused on delivering products and product specific information for both wholesale and distributor clients (not the general public) while maintaining strict brand guidelines. In delivering the UX and UI, multiple avenues were included to enable visitors to obtain up-to-date information on products, ingredients, allergens and nutritional information. This included the ability to download dynamically-generated PDF specification sheets for all products that featured the most up-to-date information and met strict food industry legislative requirements.