PAEDS IN A POD

A fresh approach to specialist children’s care

SECTOR: Health

Paeds in a Pod is a private medical practice, providing specialist care to newborns, infants, children, and adolescents. They have a strong focus on holistic approaches to the management of complex paediatric patients. Their vision has allowed them to employ experienced allied health professionals and create an extended network of professionals both onsite and offsite to integrate into their multidisciplinary team.

WHAT WE DID
  • Website Design
  • Brand Strategy
  • Brand Extension
  • Marketing Collateral
  • Website Development
View the website

The Objective

Paeds in a Pod approached Winning Media seeking a fresh new direction to update their website. They needed a design which reflected their commitment to best modern practice standards and their understanding of children and families.

 

What we did

We created a site that integrates a sunny and bright brand extension formulated around the idea of a garden – a place of exploration and creativity. A new colour palette direction, typeface, pattern, and fun character illustrations all added to the personality of the brand to ensure a light-hearted design that appeals to both children and parents.

Adding custom elements encouraged further interactions with the site, as well as highlighting and revealing extra content. The visual elements developed for the site were also extended into further collateral, including various print and advertising material used to promote the practice. The extension of the brand created a more meaningful and memorable brand, increasing brand awareness for Paeds in a Pod. This allowed for greater creative freedom, as well as contributing significantly to the brand’s equity. More than just a logo, Paeds in a Pod is now a brand that stands apart from its competitors.

Paeds in a Pod stationery design

The Challenges

Paeds in a Pod were a well-established, large practice with multiple locations and practitioners. This meant they required substantial amounts of collateral, such as fee charts, referral pads, location maps, site graphics, and stationary. Marketing collateral needed to be easily replicated across different materials and sites but maintain a high-quality and distinctive brand. The website had to be easy to use and navigate and put a positive spin on going to the doctor, whilst appealing to both kids and parents alike. Internally, the website also needed to attract new staff and talent to the practice.

The Results

Paeds in a Pod received exponential brand growth and has now grown into multiple new sites and locations. Numerous campaigns have been undertaken since launch, from social to digital. Further adoption of brand experience, visuals and illustrations led to the expansion of merchandise, staff uniforms and colouring activities for kids. Our winning strategy provided Paeds in a Pod with a meaningful approach to their work and a brand that stands apart from their competitors.

Paeds in a pod Screen

“We value the expert advice that Phil and the team at Winning Media have provided. They have delivered a well considered strategy to help build our distinct brand, and build our business.”

Dr Tommy Tran, Paediatrician, Paeds in a pod.

Paeds in a pod Banner

Are you looking for a well-crafted strategy to grow your medical practice?

Working with Winning Media means you’re working with a team that truly cares about your success. We have over 20 years of experience working with medical clients, so you can rest assured knowing you are in capable hands.
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