A calming brand to empower lives

SECTOR: Professional, Health

Anna O’Brien is a trauma recovery coach and the founder of Living Happy. She helps her clients overcome trauma and live more empowered lives.

  • Brand Strategy
  • Branding
  • Brand Extension
  • Website Development
View the website

The Objective

Anna O’Brien is a Trauma Recovery Therapist and the founder of Living Happy. Her goal is to teach her clients the strategies and techniques they need and empower them with the knowledge to overcome trauma and live a fulfilling life.


What we did

Living Happy was a start-up which required a full suite of branded assets, including brand identity, website, social and marketing collateral.
We helped Anna to create the Living Happy brand, crafting the logo and visual direction. The brand focuses on a calming, neutral colour palette with handwritten detailing, showing Anna’s personal approach to her work. This was a key detail and a barrier we had to consider and overcome, as clients recovering from personal trauma can be quite guarded. Ensuring the new approach would draw the client in to a welcoming, calm, and supportive environment was a critical element.

Anna had a clear vision, budget and timeline to coincide with the launch of her brand, all of which the website met. The site helped Anna to reach out to new clients and to promote her services both within Australia and overseas.

Living Happy notebooks

The Results

The overall brand identity and website design is clean and modern with a restful vibe, allowing Anna to project her own personal style and perspective in her approach. It was designed to resonate with a diverse target audience including both men and women of all ages and backgrounds.

Living Happy

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