KINNECT

A full service to promote health certainty at work

SECTOR: Professional, Health

KINNECT is the largest privately owned Occupational Health & Workplace Rehabilitation Company in Australia. Their skilled multidisciplinary team of medical and allied health professionals specialise in occupational injury prevention and injury management, as well as health and medical services for within the workplace.

WHAT WE DID
  • Website Design
  • Digital Strategy
  • Brand Extension
  • UX/UI Design
  • Website Development
  • eCommerce
View the website

The Objective

After recently engaging with another digital agency to build their website, KINNECT approached Winning Media to assist with a complete website redesign and rebuild to deliver the functionality and ecommerce capability that was missing from the newly developed website.

 

What we did

Our immediate focus in redeveloping the website was to provide visitors with a clear site structure and consistent visual hierarchy throughout. KINNECT needed a flexible platform to support future growth, allowing staff to easily manager updates to their health services and educational resources. The major focus was to deliver a functioning quoting and sales system, eliminating barriers experienced by customers looking to book or enquire about services online.

Since KINNECT were unhappy with their previous website, Winning Media redesigned the new website from the ground up, delivering a well-considered bespoke website with a clear structure and is simple to navigate. Key service areas were prioritised and plenty of layouts were created to help the client build meaningful and eye-catching landing pages to assist in converting customers. A fully customised service-based e-commerce system was integrated into the site, allowing for both complex online bookings and payments, as well as the ability to save and email quotes.

Colonoscopy Clinic Website Screen

The Challenges

Since KINNECT had been engaging with another agency whose result they were unsatisfied with, we needed to ensure that the website redesign was suited to the client’s needs from the beginning. This also meant that the website would need to be designed from scratch to avoid the issues they were already dealing with. As these issues were impacting the functionality of the website, we needed to be efficient with the redesign to ensure that users weren’t inconvenienced for a long period of time.

The Results

The final result for KINNECT was a scalable, powerful website. The redesigned website fixed the issues their previous website was causing, and now has the capabilities to convert customers through a straightforward and simple user-journey. The quickly delivered changes were highly beneficial for KINNECT and has allowed them to continue with business and focus on more important things.

KINNECT mining

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