KINGSFORD TERRACE

Brand elevation for five-star retirement living

SECTOR: Property

Set in leafy Corinda, Kingsford Terrace is a stunning retirement development which offers a new standard in living in a highly desirable and upmarket area. 

WHAT WE DID
  • Brand Strategy
  • Branding
  • Brand Extension
  • Marketing Collateral
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The large development site was purchased by Aura Holdings and BlueSky Funds who have set out to change the legacy brand from a traditional retirement living focus, to something much more contemporary.

With a strong focus on quality design, green space areas and the best modern services and utilities Kingsford Terrace delivers a new standard in seniors living.

Kingsford Terrace Logo

Winning Media updated the original muted colour scheme to a more appealing retro-style palette of pastel green which speaks to their resident demographic but with a modern twist. In keeping with this theme, the wallpaper star pattern was included in the design as a nod to the development’s namesake Sir Charles Kingsford Smith and his famous plane the Southern Cross. A beautiful inline typeface was crafted as the custom wordmark to replace the original logo design and feature prominently in the background design.

The new look Kingsford Terrace brand will be rolled out across various marketing material including site signage, press ads, stationery, promotional items and a new website.

Kingsford Terrace Stationery

“Phil and his team took the time to really understand the tenets and values of the company and were able to translate these to create the individual story and personality for each our Villages. Whilst each of our communities has its own identity, Winning Media preserved the synergies between the brands and created a seamless transition between our collateral and digital presence”.

Mark Taylor, Director.

Kingsford Terrace Developer sign

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