KIDS THAT GO!

A sunny solution for a kids health collective

SECTOR: Health

Kids That Go provides specialist occupational therapy services for children and families, boosting independence and wellbeing through knowledge, nurture, and play. Their team of allied health professionals provide assessment and intervention for child development, toileting and self-care, sensory processing, chronic disease, and disability.

WHAT WE DID
  • Illustration
  • Website Design
  • Brand Strategy
  • Branding
  • Brand Extension
  • Marketing Collateral
  • Website Development
View the website

The Objective

Winning Media was tasked with upgrading the Kids That Go brand to keep up with demand and support future growth and traffic.

What we did

As the client has seen an increase in demand for their services, they required a brand upgrade. The focus of the new brand is on happy and healthy children who are active participants in the world around them.

A bold, energetic type treatment was created for the logo and an extended suite of bright colours and illustrations were made to complement an active and upbeat brand design. A variety of merchandise items were developed to showcase different applications relevant to the brand.

Kids that Go business cards

The Challenges

Negative stigmas surrounding therapy can have the potential to deter people from seeking help. Since this is a more sensitive topic and involves children, it was important to have a gentle, opening, and friendly approach to the client’s services and offerings. The website needed to be inviting and a place where children and families were comfortable exploring information and resources.

The Results

Kids That Go aims to help build confidence with parents and families, remove the stigma of special health concerns, and help put the focus back on kids getting back to their busy and fun-filled lives. Our strategy has given the client a new brand that resembles everything they stand for, with a website redesign that will help them communicate with and support children and families. Their new brand is inviting for young people and removes any potential negative stigma behind therapy.

Kids that Go website
Kids that go water bottles

Are you looking for a well-crafted strategy to grow your business?

Working with Winning Media means you’re working with a team that truly cares about your success. We have over 20 years of experience successfully helping clients from all industries grow their company, so you can rest assured knowing you are in capable hands.
We’re a full-service studio that can handle all of your brand and digital needs, and we’d love to help you get started.

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