Using digital tools to enhance practical online training

SECTOR: Education, Startup

Job Readiness Training is an online training resource designed to support employability and business recovery in the transition to a post-COVID economy. Online training courses created by business professionals help employees to re-skill and learn how to prepare themselves to be ready to start work again.

  • Website Design
  • Brand Strategy
  • Branding
  • Brand Extension
  • UX/UI Design
  • Website Development
  • Third Party Integration
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The Objective

Courses include topics such as Dealing with job loss and redundancy, Finding Work, Job Interview Skills, and Developing Self Awareness. Job Readiness Training planned to provide more content and courses in the future including some aimed at helping small business owners, and also providing training in digital and social media skills. Job Readiness Training needed to create a brand and engage potential users. As it was a new business, a full service was necessary to allow the brand to reach its full potential.


What we did

Winning Media helped Job Readiness Training develop from a start-up stage to a fully-fledged brand, ready to promote its courses to individual job seekers, and Government and Enterprise clients for a corporate branded solution. The process involved brand identity design and development, infrastructure research, platform development, and content propagation.

Following this was the creation of marketing collateral and a social campaign strategy. The logo and visual direction were created to be personable and easy for diverse end users to relate to. The content hierarchy of the website was kept simple and clear so that the courses were easy to navigate, aiding in user flow aimed at achieving positive outcomes.

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The Challenges

Delivering a suitable level of infrastructure including a Learning Management System (LMS) capable of handling significant traffic and student enrolments during peak periods.

The Results

The website provides a functional LMS platform that allows our client to create courses themselves, quickly and efficiently. Once the content is created, a course can simply be online and ready to launch rapidly.

Job Readiness Training now delivers a beautifully simple and functional online training portal that is sure to appeal to job seekers everywhere.

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Are you looking for a well-crafted strategy to grow your business?

Working with Winning Media means you’re working with a team that truly cares about your success. We have over 20 years of experience successfully helping clients from all industries grow their company, so you can rest assured knowing you are in capable hands.
We’re a full-service studio that can handle all of your brand and digital needs, and we’d love to help you get started.

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