Jelly Bean Maternity is an affordable private Obstetrics practice offering a high quality of care for expecting families at an economical price.
The Jelly Bean brand was born with a name inspired by the baby’s development at 4 weeks. We created the logo and branding for this innovative medical practice, starting with the concept of celebrating new life. The brand is colourful, gender neutral and fun, focusing on a feeling of joy and creating a distinctive look and feel allowing it stand out in a busy sector full of competitor maternity and obstetric practices.
The design also needed to be flexible to support sub-brands which may be used to promote other service offerings.
The initial website development maintains a simple design allowing for expanding functionality and additional content as the practice grows.