Established in 1945, Ingrams offer world-class shop fitting, cabinetry and fine joinery.
Following their acquisition, Ingrams required a brand refresh that exposed their well established reputation of reliability, quality, knowledge and cost efficiency. The brand needed to provide immediate visual recognition of their services in delivering fine joinery, custom-designed and complex plans.
Considerable research and development helped us establish a new direction. A critical point for Ingrams was to stand out from the crowd and create a legacy brand. With a clean and sophisticated identity that incorporated the fine angles of shopfitting and fine joinery, a bespoke icon was created which complimented a strong typographic approach. The unique identity was applied across a variety of digital and print communication.