HERRON

Inspiring authority and trust through brand elevation

SECTOR: Professional

Herron Accountants, a Brisbane-based financial firm offers high-quality advice and services tailored to their clients’ unique circumstances with a focus for driving their business success. Herron is a leading provider of professional accounting, compliance, business consultancy, business insurance and HR services. Their team of insightful experts use their knowledge to prioritise their client’s financial wellbeing.

WHAT WE DID
  • Design
  • Website Design
  • Brand Strategy
  • Content Strategy
  • Branding
  • Brand Extension
  • Website Development
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The Objective

After substantial business growth over the last several years, as well as an increased demand, Herron has added several areas of services to their offerings. For this reason, the client wanted to move away from the name Herron Accountants and refresh the brand messaging to demonstrate and reflect their new direction. Our objective for this project was to review the messaging and language of the brand, make changes where necessary to enhance the communication of their brand values – We can, We care, We do. In addition to this, a complete redesign of their website was delivered to complement the growth of Herron and promote their new services.

 

What we did

To kick this project off, we delivered a brand strategy session with Herron team members to define the company’s core values and outline the new direction they wanted to take. Following on from this, we reviewed the brand documentation closely with Herron to confirm the transition before crafting the brand direction.

We developed fresh website content and an undated visual direction with Herron’s new focus in mind, making sure we constantly highlighted their brand language and core values. An extension of the colour palette was undertaken to create sub-brands for their different services, further highlighting and differentiating areas of expertise on their website. We delivered a high-functioning site with a modernised design to provide ample space for Herron to promote new services, staff, case studies, articles and more.

Herron iPhone internal screen

The Challenges

Making decisions that will affect your business can be daunting, especially when you’re not sure how clients will react. This was the situation Herron faced when it came time to update their brand identity. How could they communicate the changes in a way that would maintain existing relationships and attract new business? Uncertainty surrounding these questions caused hesitation, but ultimately Herron understood that finding sustainable growth from a brand refresh was worth the effort.

The Results

A modernised, well-considered digital strategy. Herron now has an online presence that reflects their brand values and promotes their latest services and offerings, further highlighting their expertise. Their newly designed and developed site is better positioned to optimise SEO and benefit from future paid marketing initiatives – a website built to handle sustainable business growth.

Herron website - Bookkeeping

Are you looking for a well-crafted strategy to grow your business?

Working with Winning Media means you’re working with a team that truly cares about your success. We have over 20 years of experience successfully helping clients from all industries grow their company, so you can rest assured knowing you are in capable hands.
We’re a full-service studio that can handle all of your brand and digital needs, and we’d love to help you get started.

Learn more about
how we can help
your business

More work you might be interested in:

Are you looking for a well-crafted strategy to grow your business?

Working with Winning Media means you’re working with a team that truly cares about your success. We have over 20 years of experience successfully helping clients from all industries grow their company, so you can rest assured knowing you are in capable hands.
We’re a full-service studio that can handle all of your brand and digital needs, and we’d love to help you get started.

Learn more about
how we can help
your business