To establish Herron Accountants as trusted industry leaders in professional accounting, taxation and compliance, business consultancy and self-managed superannuation advice and services.
The newly established brand mark represents Herron’s ability to listen, distil and provide solutions to individual and corporate clients. The brand mark evokes a philosophy of open communication and reinforces the company’s ability to provide streamlined and simplified strategies.
Using the strength of the brand elements, we developed a suite of print collateral and a simple website, exposing the bespoke iconography to clearly identify the services provided. The site was given careful attention in order to deliver critical information in an easy to digest and informative, and engaging way.
Winning Media was also engaged to develop a range of advertising and conference material to engage with members of the medical community, a clear target market identified by Heron. The designs needed to be high-quality with a strong conceptual approach in order to attract attention in a high-traffic environment.
