With an already established identity, Greenslopes Obstetrics & Gynaecology engaged Winning media to help design and develop their new website to help elevate the brand and represent their offering of the highest standard of quality care for women and expecting mothers.
From basic beginnings, it was clear that the brand itself needed expansion and further development to help differentiate Greenslopes Obstetrics & Gynaecology from their competitors, as well as to assist designing a solution that truly represented the practice. The addition of a broader colour palette, that complements the original brand colours, as well as a typographic hierarchy, enabled the team to create and build individual page layouts that clearly define critical and common areas within the website.
The aim was to keep it simple and easy for the visitor to locate information quickly . Even with the individual doctors sub-sites, the design direction flowed throughout maintaining a consistent brand direction. The result is a timeless site design that can be easily expanded – and continue to grow with the group’s requirements each year. We’ve created a brand that positions Greenslopes Obstetrics & Gynaecology as a leader in Obstetrics and Gynaecology in Brisbane.