Greenslopes Obstetrics and Gynaecology
WHAT WE DID
- Website Design
- Brand Strategy
- Brand Extension
- Website Development
Firstly, in such a highly competitive industry, the brand needed to stay unique. To complement the nature of their offerings, the brand also needed to be soft and friendly whilst promoting the premium level of service and care offered by Greenslopes Obstetrics and Gynaecology. Secondly, with several specialists working under the one group practice, we needed to ensure that all ideas were considered. Promoting each specialist equally and fairly was challenging as individual doctors had varying levels of expectations and need for promotion. Following on, Greenslopes Obstetrics and Gynaecology wanted to encourage more social interaction and promote on pages such as parent’s group, support services, and other patient communities. Lastly, the client wanted to better promote other Allied Health services offered by the practice, including physiotherapy, women’s health, endocrinology and more.
The final result is an updated, softer design that is both friendly and patient focused whilst still reflecting the client’s premium services. The new look is feminine and restful, integrating a more efficient way for practitioners to promote their social pages and relevant news, with individualised profiles and content news sections on their landing pages. Additionally, the website can easily be expanded to accommodate additional practitioners, more content and pages, making it simple to manage.
On-page, customised forms allow for quicker and easier patient bookings with their preferred practitioners as the form’s autofill with the practitioner’s name on their individual landing pages. The overall design and functionality of the new website makes it easier for patients to access information about the practices and their other services. Internally, staff can easily access on-call rosters and other important details for patients all online. Lastly, the Baby Gallery integration lets patients share their images with the practice through Instagram and is automatically published to the website.
Overall, this was a very successful website redesign project. The practitioners at Greenslopes Obstetrics and Gynaecology are very happy with the results.
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