Born from honest conversations between friends and family, Five Good Friends is a unique concept. Why should people move away from their homes and community as they grow older?
Combining the assets of skilled and caring Community Services Professionals, Community networks and easy-to-use technology, Five Good Friends seeks to provide a service that can help elderly people live where they love for longer. Winning Media was engaged to design and build the brand identity, brand assets and website.
Inspired by mid-century modern design the new brand focuses on creating a feeling of liveliness and vigour. The brand supports the key messaging of the service, promoting a fresh outlook on life and enabling people to get the most out of home and community with a little help from some friends!
The website is due to be rolled out in stages, with the first stage forming a simple but beautiful landing page, complete with video banner and registration form. Over time the site is planned to grow in complexity offering more detailed content, news and social media integration.