A little help from my friends

SECTOR: Community, Startup

Born from honest conversations between friends and family, Five Good Friends is a unique concept focusing on better home care. Why should people move away from their homes and community as they grow older? Five Good Friends’ mission is to help people live vibrantly in their own homes, connected to their friends and community, doing what they love.

  • Website Design
  • Brand Strategy
  • Digital Strategy
  • Branding
  • Brand Extension
  • Website Development

The Objective

Combining the assets of skilled and caring Community Services Professionals, community networks and easy-to-use technology, Five Good Friends seeks to provide a service that can help elderly people live where they love for longer. Winning Media was engaged to design and build the brand identity, brand assets, and website.

What we did

Upon meeting with the client, we formulated objectives for the new brand, discussed their specific needs and tailored their strategy to suit. Inspired by mid-century modern design, the new brand focuses on creating a feeling of liveliness and vigour. The brand supports the key messaging of the service, promoting a fresh outlook on life and enabling people to get the most out of home care providers and their community with a little help from their friends.

The website was rolled out in stages. The first stage formed a simple but beautiful landing page, complete with video banner and registration form. Over time the site is planned to grow in complexity, offering more detailed content, news, and social media integration.

Five Good Friends website

The Challenges

Many challenges come with launching a start-up. For Five Good Friends, we were launching a new service in a crowded industry. This meant we needed to create trust amongst Five Good Friends’ target demographic and differentiate their home care service from those already on the market. Hence, we needed a comprehensive brand strategy that would boost brand awareness and recognition.

Five Good Friends Stationery

The Results

Winning Media created a unique and impactful that launched the Five Good Friends brand with a strong identity and personality. Five Good Friends is projected to evolve and grow, and they now have the strategies and tools in place to support this growth.

Five Good Friends mobile website
Five Good Friends logo design

Are you looking for a well-crafted strategy to grow your business?

Working with Winning Media means you’re working with a team that truly cares about your success. We have over 20 years of experience successfully helping clients from all industries grow their company, so you can rest assured knowing you are in capable hands.
We’re a full-service studio that can handle all of your brand and digital needs, and we’d love to help you get started.

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