The founders of eevi approached Winning Media with a brilliant idea and a puzzle: In an industry full of technology and telecommunications offerings which confuse and frustrate senior customers, how do you prove that you can offer solutions that will really work for them?
We started from the beginning, helping their team to name and brand their start-up. We worked to reframe the idea of technology and telecommunications in the retirement sector, focusing on personalised and straightforward service as well as the benefits of having tailored technology in your home. It’s safe, it’s trustworthy, it’s good for you and, of course, it’s exciting! And so eevi was born: She’s the friend who never minds your call, day or night. She’s the one who never fails to check-in to ask how you’re feeling. She watches over you without intruding, making you feel safe and in control of your life.
We established a solid brand framework and crafted a complete visual identity focusing on clear-cut graphics and the happiest colour around: yellow.
Eevi’s logo is an ode to white clouds, circuits, zen, and connection. A custom cloud pattern, bright colour palette and strong photographic direction provide a bold statement with flexibility for the future. Our brand concepts put the focus back on the customer by using typography and graphics to provide clear and simple statements: eevi is your reliable personal care assistant.