How do you combine a highly specialised Obstetrics, Fertility and Gynaecology practice with high fashion? This was the challenge we were presented with when we were asked to redesign Dr Eva Kretowicz’s website.
Dr Kretowicz was looking for a unique, specialised and personal aesthetic to stand out amongst her competitors and build a stronger brand around her practice’s offering. Eva wanted to blend her personality and interest in fashion and design to find common ground with her patients.
For this project we avoided a traditional approach to baby colours, instead opting for a more modern palette. A simple wordmark logo and dot-based graphic system was also created for Eva based around the idea of the journey of growth starting at a single point and developing over time.