With an already established presence in the US, Winning Media were engaged, along with Everydayhero, to replicate and improve the Cupid Undie Run website’s look and feel, and improve the overall functionality for the Australian version.
We refreshed the overall design, making it much more elegant in its layout and structure, and added some new custom illustrations to suit the cute Cupid’s styling. Through initial duplication of the US site, we updated the functionality to suit the Australian market and then replaced the older Australian site.
Funds raised in Australia doubled in 2014. A great result that confirms there is definitely more participant confidence to donate and attend an event if the brand and site function beautifully.