Smart strategies to improve packs (and stats)
Cellartags created an innovative product for wine organisation and cellaring systems. Cellartags can quickly transform any wine storage space into a beautifully organised cellar. These smart tags are made for wine lovers, but anyone can find benefits to help keep track of their favourite bottles.
Cellartags has been on the market for almost twenty years, however Winning Media recently helped redesign the product and packaging and expand the range. To freshen up the brand and align with the new range, cellartags required a more modern approach to the brand and packaging. Additionally, their online presence needed to be updated to connect with a larger audience and increase sales both online and through stockists.
What we did
The Winning Media team collaborated to complete a full packaging development, from prototype to final production. We wanted to ensure that the design was simple yet eye-catching and fun to coincide with the tags purpose. Although remaining in line with the previous brand, the brand identity was updated to reflect a more current and versatile style.
Although the website was functioning smoothly, we crafted the details to ensure the content was relevant. A blog page was introduced, filled with tips, tricks, and wine knowledge, and the home page was refreshed with new product images and refined copy.
Additionally, we managed the social media channels of cellartags to build awareness of the product and excitement for the new range without implementing paid campaigns.
To ensure there were no compromises on quality, it was crucial to make carefully considered updates to the packaging that would accommodate a larger pack size and account for the premium, matte, heavyweight tag. This needed to extend to the larger stockists’ cartons and accommodate a large number of products per box without compromising on quality. Overall, since the brand is not new and the product is niche, we needed to ensure that all redesigns would fit in with modern interior design to verify cellartags as industry leaders.
The Winning Media team devised an organic social strategy that engages, educates, and converts leads into customers. Cellartags now has a new, refreshed look and feel. The quality of the design and packaging sets it apart from similar products in the wine accessory space.