AURA Holdings brings a refreshing approach to the retirement property development sector.
With a focus on raising standards for retirement and aged care communities, AURA needed a brand that resonated with stakeholders and investors and demonstrated their point of difference of the market.
Winning Media developed Aura’s identity and suite of brand materials to reflect the name and vision of the company.
As developers of luxury homes for retirees – still fit, active and social and appreciative of attention to detail, the AURA lightburst logo/branding demonstrates a new beginning, a bold new lifestyle and the new-found energy that is injected into a community of like-minded people. At it’s heart, AURA is about celebrating light and sharing energy – symbolising a continuation of life.
The AURA mantra – We are bold, not old – is intrinsic to the colour choices and modern styling. Winning Media’s visual art direction and imagery selection was careful to reflect their ethos and appeal to a new style of retiree.