Raising standards of retirement through brand design

SECTOR: Professional, Property

AURA Holdings brings a refreshing approach to the retirement property development sector. With a focus on raising standards for retirement and aged care communities, AURA needed a brand that resonated with stakeholders and investors and demonstrated their point of difference of the market.

  • Branding
  • Brand Extension
  • Marketing Collateral
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Winning Media developed Aura’s identity and suite of brand materials to reflect the name and vision of the company.

As developers of luxury homes for retirees – still fit, active and social and appreciative of attention to detail, the AURA light burst logo/branding demonstrates a new beginning, a bold new lifestyle and the new-found energy that is injected into a community of like-minded people. At its heart, AURA is about celebrating light and sharing energy – symbolising a continuation of life.

aura holdings business card

The AURA mantra – We are bold, not old – is intrinsic to the colour choices and modern styling. Winning Media’s visual art direction and imagery selection was careful to reflect their ethos and appeal to a new style of retiree.

“Phil and his team took the time to really understand the tenets and values of the company and were able to translate these to create the individual story and personality for each our Villages. Whilst each of our communities has its own identity, Winning Media preserved the synergies between the brands and created a seamless transition between our collateral and digital presence”.

Mark Taylor, Director.

aura holdings website mobile
winning media aura holdings image

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Working with Winning Media means you’re working with a team that truly cares about your success. We have over 20 years of experience successfully helping clients from all industries grow their company, so you can rest assured knowing you are in capable hands.
We’re a full-service studio that can handle all of your brand and digital needs, and we’d love to help you get started.

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