Looking to organically boost traffic and patient bookings, but not ready to commit to a paid campaign? If your answer is yes, then SEO and targeted keywords are just the solution for your medical practice.

 

Making sure your patients can find you online is a key factor in growing your practice and attracting more patients. Search engine optimisation (SEO) is the simplest tool you can use to help increase organic website traffic and make your practice visible online. The benefits of strategic SEO for medical practices include:

  • Increase website traffic
  • Rank higher for condition and treatment targeted keywords
  • Stand out from competitors
  • Attract new patients without paid campaigns
  • Increase new and return patient appointments

 

There are several simple things you can start doing right now to optimise your medical practice’s SEO. Here are our top suggestions.

 

1. Website design & optimisation

Patients are constantly seeking out information online and researching medical conditions and treatments. Your practice should have a high-functioning, user-friendly website that provides patients with relevant and trustworthy medical information, as well as information of your practice, including office hours, location, phone number, and services. Ensuring your website is optimised for mobile is also a critical factor for improving SEO.

 

2. Publishing Relevant & Updated Content

Again, patients are turning to the internet for information regarding conditions and treatments. This can be a daunting idea due to the amount of misleading or false information available. Your online platforms should provide your patients with trustworthy and reliable information to not only educate them, but to also prove yourself as an industry leader. Through social media, blog pages, and articles and insights published on your website, you can craft specific keyword phrases for each webpage targeted around terms your patients are searching for, providing them with easy access to the information they need.

SEO for Medical - QPain

Online platforms should provide reliable information including specific keyword phrases targeted around terms patients are searching for

3. Targeted Keyword Research

That leads us onto our next point – conducting extensive keyword research. The purpose of keyword research is to find and analyse common search terms that people enter into search engines, helping you to understand the popularity of those keywords and related searches. There are a number of free keyword research tools available, however one simple way to find related searches is to type your keyword into a Google search, scroll to the bottom of the page, and look at the ‘searches related to’ section. This gives you a quick understanding of what patients are researching. Structuring the content on your website around these keywords gives you a better chance of appearing at the top of searches, organically improving SEO for your medical practice.

 

4. Utilise & Optimise Your Google My Business Account

Having a Google Business Profile allows you to provide details and photos of your practice, including location, services and treatments, phone number and opening hours. It is an effective way to increase the visibility of your practice and attract local searches. Once you’ve set up an account, it is important to ensure the information is constantly updated and correct.

 

These are just a handful of ways you can start optimising SEO for your practice. If you’re struggling with SEO and aren’t seeing the results you were hoping for, get in touch with the team at Winning Media today to find out how we can help elevate your practice.