By now you’ve probably heard us talk about the importance of an effective digital strategy to grow your medical practice. That’s because we really believe in the power of a strong online presence when it comes to reaching your audience. By communicating with your patients, you’re establishing credibility and authority within your industry. While content helps your practice build trust, writing compelling, persuasive copy (aka writing) is what will motivate your patients to engage with you.

Effective copy is crucial for every business. It’s what encourages and convinces patients to engage with your practice. Thoughtful and accurate copy should be written for your social media, websites, blog, and advertising. Remember, not everyone is a medical expert. It’s important to make sure that all information on your website and other platforms is patient focused, user friendly, and readable. Your patients will appreciate simple definitions of conditions and treatments and will be more likely to choose your practice thanks to your relatable approach.

Crafted Medical Content - Colonoscopy Clinic

Patient focused and user-friendly copy can help patients connect with your message

So, how do you craft effective copy for your medical practice? Here are some tips to elevate your medical copywriting skills.

  1. Consider how the tone of writing will resonate with your audience
  2. Understand your patients and their concerns (always keep the patient in mind)
  3. Do your research – your copy should always be accurate
  4. Don’t assume the patient has prior knowledge
  5. Carefully select relevant keywords that patients are search for
  6. Organise your writing – use subheadings when writing articles to break up the text and highlight important topics
  7. Include a clear call-to-action so the patient knows what they need to do next
  8. Stay positive! You don’t want to scare patients, but rather encourage them to reach out to you

If writing well-crafted medical copy seems like something you need help with, get in touch with us today.