Youngcare
A Showcase of Achievements for a Worthy Cause
Client
Youngcare
Services
Brand Strategy
Brand Clarity
Brand Expression
Brand Authority
Youngcare is a charity with a bold vision to empower young people with disabilities to live with independence, dignity and choice.
Across Australia, a shortage of high-care housing means many young people are left in aged care facilities, hospitals or rehabilitation centres instead of homes that meet their needs and aspirations.
To better connect with new supporters and reach those in need, Youngcare partnered with us to redesign and redevelop their website, creating an engaging platform that tells their story and drives action.
Following the website’s successful launch, we continued our partnership to produce Youngcare’s first ever digital annual report, a vibrant showcase celebrating their impact, growth and the lives they have helped transform.
Solutions
The Website
The website needed to have a big visual impact as well as great usability for a diverse audience. The new design incorporated a much bolder approach to the Youngcare brand, incorporating social feeds, cross-promotion of news and events, editorial-style features, and design details which reinforce the youthfulness of the brand.
The website is simple for the Youngcare team to update and manage, providing options for customising posts and pages. It also provides ease-of-use and a high level of usability to help Youngcare clients find the information they need quickly and efficiently.
The Report
The report needed to be simple for Youngcare to generate and edit in-house but also visually engaging. A flexible framework was needed to allow Youngcare to update their image and reuse the report for future projects.
Winning Media designed and developed a solution which incorporated many of the design details and features from the new website, presenting news, events, and milestones in a bold and youthful way. This was to create symmetry throughout all aspects of the business and ensure brand messaging remains consistent. The report is easy to modify and update and can be managed internally by Youngcare’s marketing team.
Results
Overall, the result is an engaging report that Youngcare can be proud of. As well as a great way to showcase their achievements to their supporters, Youngcare received a flexible framework that they can modify and update for future projects and reports. Our winning strategy delivered our client with the results they were asking for.
Phil and the team and Winning Media are a pleasure to work with! They are extremely experienced and versed in the complicated world of web design, and more than willing to share their knowledge with us. Being a not-for-profit our budgets are slim, and our timelines are short, but Phil took on the challenge of our websites with eagerness and the haste we required. We feel so grateful for the generosity of the Winning Media team and the creative yet polished websites they produced for us. Thank you so much!
Emma Lloyd
Marketing and Communications Manager at Youngcare
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