Summer Reading Club (2017)

Game On! – With the Summer Reading Club

Client

Services

Brand Strategy

Brand Clarity

Brand Expression

The Summer Reading Club is a fun literacy program developed to encourage a love of reading in children and teenagers.

The national annual program is led by the State Library of Queensland (SLQ) in partnership with the Australian Library and Information Association (ALIA) and other state and public libraries across Australia. Their goal is to support the continued development of multi-literacy skills in children and young people, including reading, writing, creative arts and multimedia technology skills during the summer months.

The Summer Reading Club theme for 2017 was ‘game on’ – inspired by the Commonwealth and Olympic Games. We partnered with SLQ in 2017 on this project to elevate their platform and create an engaging online space for children.

Solutions

Coinciding with the ‘game on’ theme, the action centres around a sci-fi universe populated by animal characters representing different styles of gaming in another world. Winning Media art directed the illustration, working closely with Greg Jackson from Twist Illustration.

The new website was designed and developed and served as the main platform for kids to engage with libraries online. We also developed the logo and created a number of print assets such as stickers, bookmarks, posters and more to deliver a consistent and fun campaign for 2017.

Results

Thanks to their functioning website and elevated online presence, all children were able to participate in this year’s reading club and enjoy reading from home. This increased their engagement levels and encouraged more people to take part in the annual program.

This project began in 2014, and each year we were asked to reskin the website to coincide with the new theme. We continued to work on this project between 2014 and 2017. In those four years, our winning strategies helped the Summer Reading Club to achieve unexpected exponential growth, becoming an internationally recognised program.