Sporting Wheelies
A Powerful Brand Making Active Goals Accessible
Client
Sporting Wheelies
Services
Brand Strategy
Brand Clarity
Brand Expression
Brand Experience
Brand Authority
What happens when a charity built on inclusion is held back by a website that isn’t accessible?
Sporting Wheelies is a charity with a goal of creating opportunities for and empowering people with a disability to lead a healthy, active, and fulfilled life of their choosing.
When they approached us, their website was difficult to update and inaccessible on mobile. They were struggling with limited engagement, donations, and impact. This was a major problem for the client as the website is an essential part of their operations, which generates donations and lottery ticket sales each month.
So, we set out to build a platform that could do it all: perform seamlessly, empower users, and reflect their values.
Solutions
Sporting Wheelies clearly needed an improved solution. Having worked with several charity organisations, we immediately understood the importance of delivering solutions that they could easily manage.
We designed a theme that was tailored to the Sporting Wheelies brand and internal needs, including seamless integration to the ThankQ platform. The new website provided a fresh user interface that reflected the company’s upbeat, friendly and supportive attitude. Page layouts were designed to ensure all content was more accessible for members and visitors.
A clean layout, energetic graphics, and beautiful photography are all essential elements of Sporting Wheelies’ communication and messaging. We took that to the next level with a website that looks as good as it is functional. Built to meet AA Accessibility standards with full screen reader support, the website not only makes content accessible to all but also reinforces Sporting Wheelies’ dedication to leading by example in digital inclusion.
Results
We generated seamless integration with ThankQ to manage member bookings, online donations, and lottery ticket sales. Sporting Wheelies saw a dramatic increase in website traffic, specifically people searching for sourcing information relating to services and sports. With this traffic increase, Sporting Wheelies also gained a significant increase in lottery ticket sales and online donations. Our strategies delivered a solution to the client that they can manage themselves for future content updates and ongoing event changes.
Your mission deserves a platform that empowers it.
When accessibility and usability come together, the impact reaches further. We create digital experiences that don’t just look great. They work for everyone. No matter your goal, we’ll help you build a platform that truly reflects your purpose.