Kids That Go!

A Sunny Solution for a Kids’ Health Collective

Client

Kids That Go!

Services

Brand Strategy

Brand Clarity

Brand Expression

Brand Authority

Kids That Go provides specialist occupational therapy for children and families, helping to build independence, confidence and wellbeing through knowledge, nurture and play.

Their team of allied health professionals support children across key areas including development, toileting and self-care, sensory processing, chronic disease and disability.

Winning Media was engaged to refresh the Kids That Go brand and website to reflect their growth, attract new clients and create a stronger online presence.

Because therapy can be a sensitive topic, especially when it involves children, it was essential to approach the brand with warmth and empathy. The goal was to design a website that felt inviting, supportive and empowering for both children and families exploring care options and resources.

Solutions

As the client has seen an increase in demand for their services, they required a brand upgrade. The focus of the new brand is on happy and healthy children who are active participants in the world around them.

A bold, energetic type treatment was created for the logo and an extended suite of bright colours and illustrations were made to complement an active and upbeat brand design. A variety of merchandise items were developed to showcase different applications relevant to the brand.

Results

Kids That Go aims to help build confidence with parents and families, remove the stigma of special health concerns, and help put the focus back on kids getting back to their busy and fun-filled lives. Our strategy has given the client a new brand that resembles everything they stand for, with a website redesign that will help them communicate with and support children and families. Their new brand is inviting for young people and removes any potential negative stigma behind therapy.