Holler Print
Building a Bold New Brand in a Saturated Market
Client
Holler Print
Services
Strategy & Positioning
Brand Clarity
Identity Design
CV Services Group had built a successful business, but they saw an opportunity in the large format printing market that they couldn't ignore.
The industry was crowded with established players, but they believed there was room for something different: a printing company that could deliver quality work with a bold, memorable brand.
The challenge? They were starting completely from scratch. No name, no identity, no positioning. Just ambition and a tight deadline.
They needed more than a logo. They needed a complete brand that could launch strong, differentiate immediately, and potentially scale globally. A brand that would make an impact from day one and give them a fighting chance in a market dominated by well-established competitors.
Working closely with their marketing and executive teams, we were tasked with creating something unique and distinctive in the most efficient way possible. The goal was clear: become the go-to for printing solutions. The timeline was tight. The expectations were high.
Challenges
Launching Into a Saturated Market
The large format printing industry is crowded with established, well-recognised competitors. Creating a brand that could stand out and be easily differentiated required identifying genuine gaps and opportunities that Holler Print could capitalise on, not just adding another voice to an already noisy market.
Starting With Nothing
This wasn't a rebrand or refresh. This project was a complete launch. Without an existing name, identity, or market presence, every decision needed to be strategic and intentional. There was no room for missteps, especially given the competitive landscape.
The Naming Challenge
Finding the right name was crucial. It needed to be unique, memorable, legally available, and aligned with the brand's values and personality. With an abundance of generic or descriptive names, standing out required creative thinking and extensive research.
Global Scalability Requirements
The brand needed to work not just in Australia but potentially in international markets. This required considering language differences, cultural nuances, and consumer preferences across different regions, all while maintaining a cohesive brand identity.
Limited Timeline
With big expectations on quality and a very short timeframe for delivery, we needed to be highly efficient in our processes while still delivering strategic, thoughtful brand work. Fast turnaround without compromising on quality was non-negotiable.
Solutions
We approached this project with strategic focus and creative efficiency, ensuring every decision moved Holler Print closer to a launch-ready brand.
Deep Discovery Process
We began with comprehensive meetings and workshops involving different levels of the organisation, from the marketing team to executives. We wanted to understand their story, so we dove into the heart of what this new venture would become. These sessions helped us gather diverse perspectives on needs, expectations, and vision for the brand.
Strategic Brand Foundation
Using insights from our discovery sessions, we consolidated everything into clear brand values and personality traits. This foundation guided our naming research, design direction, and positioning strategy. We streamlined all the information to create one cohesive vision that would inform every creative decision.
Market Analysis and Positioning
We conducted thorough competitive analysis to identify gaps and opportunities in the market. This research informed how Holler Print could differentiate itself meaningfully, both visually and strategically in terms of service, tone, and market approach.
Naming and Brand Identity Design
Through extensive research and creative exploration, we developed the name "Holler Print" and created a complete visual identity system. The logo design draws inspiration from old-school printing, advertising, and signwriting graphics and letterforms, but with a modern twist. The result is simple, distinctive, and versatile enough to work across many different applications.
Streamlined Delivery Process
Given the tight timeline, we developed an efficient workflow that maintained quality while meeting aggressive deadlines. This included clear milestone deliveries, focused feedback rounds, and strategic decision-making that kept the project moving forward.
Results
What We Achieved
Holler Print launched with a complete brand identity that exceeded expectations. The team received a fast, frictionless turnaround that gave them everything needed to enter the market confidently: a memorable name, distinctive visual identity, clear brand strategy, and comprehensive brand guidelines.
The logo and visual system successfully balance nostalgia with modernity, referencing the craft of traditional printing while feeling fresh, fun, and contemporary. Most importantly, it's simple and versatile enough to work effectively across all the applications a printing company needs.
The Bigger Picture
Despite launching into a saturated, competitive market, Holler Print now has a brand that stands out and gives them a legitimate chance to achieve their goal of becoming a go-to printing solution. The distinctive identity differentiates them immediately from generic competitors, while the strategic foundation positions them for potential global expansion.
The team was enthusiastic about the final brand and eager to start using the tools and confidence they were given to build market presence, attract customers, and scale the business as they grow.
This project demonstrated that with the right strategic approach and creative execution, you can successfully launch a new brand even in a crowded industry. Holler Print proves that when you're willing to be bold and distinctive, there's always room for something different.
Winning Media’s branding expertise and attention to detail resulted in a brand identity that perfectly captured the essence we were hoping to achieve with our new brand, Holler Print. The team’s professionalism and dedication to this project at every stage exceeded all expectations – from naming to handover. I walked out of every presentation feeling excited and confident in the approach. The result was an exceptional, high-quality brand identity and included a comprehensive brand guide that allows the team to maintain consistency as we grow the brand
Tegan Worrall
Marketing Manager, CV Services
You deserve a brand built for momentum.
If you're launching into a competitive market and need a brand that stands out from day one, we'd love to help you make an impact. Because even in saturated industries, there's always room for brands that dare to be different.