cellartags
Smart Strategies to Improve Packs (and Stats)
Client
cellartags
Services
Strategy & Positioning
Brand Identity
Brand Clarity
Messaging & Storytelling
Customer Experience
Website Design & Development
Longevity in business is impressive, but if your brand doesn't evolve with the market, you risk being overlooked.
After twenty years in market, cellartags had built an innovative wine organisation system that wine lovers genuinely appreciated. Their smart tags could transform any storage space into a beautifully organised cellar, and they'd earned a loyal following over two decades.
But their brand hadn't evolved with their product. They'd recently redesigned the physical tags and expanded their range, but the packaging, brand identity, and online presence still felt dated. In a market where both practicality and aesthetics matter to wine enthusiasts, this disconnect was costing them opportunities with new customers.
They needed everything refreshed to achieve a modern brand identity that maintained recognition with existing customers, packaging that was as appealing as the product inside, and an updated digital presence that could reach a broader audience and drive sales.
Solutions
We started with the packaging, managing the full development process from prototype to final production. The new design is simple yet eye-catching, perfectly aligned with the product's purpose while feeling contemporary and shelf ready. We updated the brand identity to feel more current and versatile while staying connected enough to the previous brand for recognition.
We refreshed the website with relevant content, new product imagery, and improved copy. We added a blog filled with wine tips and knowledge, giving visitors reasons to engage beyond just shopping. We also built and managed their social media channels to create awareness and excitement for the new range through organic engagement.
Results
cellartags now has a brand that feels as modern and clever as their product. The packaging stands out and the website serves as both a sales platform and a resource for wine enthusiasts. After twenty years in market, they have the contemporary brand foundation they need to attract new customers while keeping the loyalty of existing ones.
Your business deserves a strategic foundation.
If your brand is no longer connecting with today's customers or reflecting the quality of what you've built, we'd love to help you modernise without losing what makes you special.