Paeds in a Pod approached Winning Media, seeking a fresh new direction to update their website. They needed a design which reflected their commitment to best modern practice standards and their understanding of children and families.
The site integrates a sunny and bright brand extension formulated around the idea of a garden, a place of exploration and creativity. A new colour palette direction, typeface, pattern and fun character illustrations add to the personality of the brand and ensure a lighthearted design that appeals to both children and parents.
Adding custom elements encouraged further interaction with the site, as well as highlighting and revealing extra content. The visual elements developed for the site have also been extended into further collateral including various print and advertising material used to promote the practice.
The extension of the brand helps create a more meaningful and memorable brand. This allows for greater creative freedom as well as adding significantly to the brand’s equity. More than simply having a logo, Paeds in a Pod is now a brand that stands apart from it’s competitors.
