Most of us already know that having a compelling, useful, and unique website isn’t optional – it’s a necessity. Websites are an essential part of any business. They help companies establish credibility and build trust. Your online presence can significantly influence your business and has the power to either help or hurt your chances of success.
Building a new website can be intimidating, especially if you’re not familiar with web design. There are several common mistakes when it comes to designing and developing websites that can be detrimental to your business. So here are some things to keep in mind when you’re designing a new site.
1. Poor optimisation
There are several different ways your website can be viewed, so it’s important that your website is optimised for each device. If your site is unresponsive on mobile devices, visitors won’t stick around and will most likely move on to your competitors. This decreases your chances of conversions and sales and can taint the credibility of your brand.
So how do you optimise your website for mobile? Here are a few tips to help:
- Simplify your navigation menu.
- Simplify forms.
- Optimise Call-to-action (CTA) size and location of elements.
- Avoid pop-ups.
- Optimise page speed.
- Keep content short and concise.
- Use a responsive design or theme.
At Winning Media, we create responsive designs to ensure your website is optimised. If you’re unsure whether your website is mobile-user friendly, get in touch with us to find out how we can help.
2. Missing or unclear call to action
If you are generating a high number of website visits but are struggling to convert them into sales or qualified leads, you might be missing a clear call to action. When somebody arrives at your website, you need to guide them in the right direction and be clear about what you want them to do – whether that’s to purchase a product, sign up to your newsletter, or give you a call.
Once you have a clear goal for what you want your website to achieve, you will need to implement and make explicit your call to action. Making sure the next steps are obvious for your visitors will increase the time they spend on your website. Plus, it will encourage them to move further along their customer journey with your business.
3. Weak SEO
A pretty website isn’t enough. Without strong SEO your website won’t be seen. Well thought-out content provides great value and has the power to increase organic traffic. A visible, high-ranking website means more traffic and more opportunities to convert prospects into customers. Some simple ways to improve your website SEO include:
- Publish relevant, authoritative content.
- Regularly update content.
- Create content based on targeted keyword research.
4. Slow loading speed
The faster your website loads, the better the experience is for your visitors – and the longer they will stay on your site. According to Google, the probability of a visitor leaving your website increases 32% as page load time goes from one second to three seconds. Plus, 79% of visitors who are dissatisfied with the website performance are unlikely to return.
That’s not a lot of time, we know. That’s why optimising your website’s loading speed is crucial for your business. You’re probably wondering how it’s possible or what you can do to ensure your website is fast, so here are a few simple things you could be doing:
- Optimise your images and content.
- Regularly update plugins and themes.
- Frequently test website usability and speed.
5. Poor design and layout
Your website should be functional and easy to use. A poorly thought-out website can be confusing and frustrating for visitors. You could potentially be driving them away from your website to your competitors. On the other hand, a carefully designed website will leave a good impression on your potential customers, helping you to nurture your leads and generate conversions. More importantly, however, your website can enhance the user experience, helping you to build meaningful relationships, define the customer journeys, and encourage loyal customers.
Need a website for your brand? Building websites can be hard, especially if you’re not an expert. But you don’t have to do it yourself. We have years of experience working with businesses to design and develop their websites. We understand the importance of web design and user experiences. Our websites not only look good but are built for functionality and usability. With a unique website from Winning Media, your website is guaranteed to deliver the results you’ve been looking for.
Already have a website? Despite your best intentions for your website, you could be making some of these very common mistakes without even realising it. If you’re not sure how to check these issues or are having trouble getting the results you need from your website, we want to help. We offer ongoing support to maintain your website and optimise it where necessary to ensure it is functioning at its maximum potential.