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Part 3: Summer Reading Club Case Study

Part 3: Summer Reading Club Case Study

Welcome to the final part of our 3 part blog series on Illustration in design. So far we have covered the Pros of Illustration and the Cons of Illustration. In our third and final post, it’s time to see how an illustrative campaign is developed and the approach that...
Part 1: Illustration in design – The Pros

Part 1: Illustration in design – The Pros

Welcome to our 3 part blog series on Illustration in design. We’ll be covering some of the Pros and Cons of using illustration in design and showing you a case study of an illustrative project we’ve worked on to give you some insight into the process....
Part 2: Illustration in design – The Cons

Part 2: Illustration in design – The Cons

Welcome to the second blog post in our series about Illustration in design. Last week we covered some of the many positives of using illustration. In Part 2 we will cover some of the trickier aspects of this approach. So if Illustration is so great, why don’t people...
The Brand-Aid

The Brand-Aid

With more and more companies jockeying for space in a crowded market it seems like “Brand” is the word of the hour. Companies like Apple show how a strong visual aesthetic coupled with equally strong messaging and a careful understanding of different market segments...